On Golden Ball for Messi! It’s all Marketing Dammit!
From the corporate world to the sports field, marketing is the magic wand people wield to go places. Your accomplishments and capabilities diminish before someone’s efficiency in exercising his social clout to market himself with a dash of pompousness.
This is precisely what Diego Maradona highlighted in slamming the FIFA for the Golden Ball award to his countryman, Lionel Messi, after Argentina’s loss to Germany in the World Cup final on July 13/14.
“I would give him heaven if possible. But it’s not right when someone wins something that he shouldn’t have won just because of some marketing plan.” Maradona said of Messi.
How damn right, Maradona, the man who led Argentina to the World Cup win in 1986, is!
On Top of Social Media: These are days when it is just not enough for players to practice and enhance their strengths while plugging their weaknesses to win titles. They have to stay on top of the social media circuit to be in the limelight.
So if Saina Nehwal, for instance, wins the Japan Open she has to log into Twitter, Facebook and whatever there is to post her pictures and sell her win. The number of followers she has will determine her price in clinching marketing/advertising deals. I am not singling her out, all celebrities do that!
Marketing efficiencies have made the less deserving win laurels, climb the corporate ladder and clinch prized awards
Microsoft to Slash Marketing Staff: Evil emanates in business and quickly spreads to other sectors – sports, cinema, governments and more.
Companies such as Apple and Microsoft became names to reckon with because of their heavy marketing machinery. Interestingly, a report yesterday said that Microsoft was planning big layoffs with its Marketing divisions set to bear the brunt of it.
Businesses cannot discount the power of marketing in a world where people are swayed by what appears in the media – social networks (Twitter, Facebook, etc), newspapers, YouTube and more.
But then this post is not about marketing professionals, this is about how self-publicists market themselves to earn rewards that may not be just!
G Joslin Vethakumar