#WTAFinals – Thumbs Down for Singapore TV Coverage

I chose not to go to the WTA Finals in Singapore. I was there last year when Serena Williams, Maria Sharapova and Ana Ivanovic were among the eight singles players vying for the title.

Kvitova eliminated Sharapova in today's semi finals

Kvitova eliminated Sharapova in today’s semi finals

This year there is no Serena, so half the charm was gone.

I was hoping to be at the stadium for the finals tomorrow, but with Maria Sharapova knocked out today by Petra Kvitova I have given up that plan. It is simply not worth $228 – the price of a premium ticket.

But what I find strange is that the television channels in Singapore have largely ignored the week-long event. I am not talking about any live coverage which is available through paid channels. I may choose to watch the final tomorrow on TV.

Martina Hingis and Sania Mirza through to tomorrow's doubles final

Martina Hingis and Sania Mirza through to tomorrow’s doubles final

Preparing for TV Death: The news segments hardly give the results any meaningful mention. All I see are fleeting, incomplete references. The event has only women’s singles and doubles, with four matches a day. At best the channels have been reporting the results of only two matches a day.

The WTA app gives a live coverage, so we do not miss much. It looks like Singapore TV is ready to let itself become irrelevant amid a scenario of online news superfluity.

TV channels worldwide seek to survive by differentiating themselves from online portals. But Singapore TV is preparing for death!

G Joslin Vethakumar


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