Beatles Now on Digital Track

Piracy may have killed the off-the-shelf software market, but it led developers to an innovative way to greater profits through cloud-based Software-as-a-Service (SaaS) ventures.

Creativity has almost always faced huge challenges from those who have no qualms stealing intellectual copyright. But then came innovative digital changes to overcome the challenge of theft!

Not a very happy resolution for buyers who liked picking original software CDs and using it for as long as they want without having to worry about annual subscriptions. Blame it on the piracy racket!

beatles-5_2357257bPiracy, streaming and the digital revolution have brought about similar changes to the music industry as well – with some bands resisting it.

No Exclusivity: The Beatles was among them but they have now come on board the streaming bandwagon, making their tracks available online from this Christmas-eve.

Spotify, Apple Music, Google Play, Microsoft Groove, Tidal and Amazon Prime Music are among the services that will offer the Beatles songs.

170px-Beatles_logo.svgSignificantly, they have not signed an exclusivity deal with any of the music services groups. This indicates they have opted for a wide reach through all major players in the space.

The Best-Selling Band of all Time: Not sure how relevant it is going to be for a band that disbanded more than four decades ago, with Paul McCartney and Ringo Starr being the only surviving members.

But how can we ignore the reality that the Beatles is “the best-selling band of all time, clocking up an estimated 600m album sales from 12 studio albums released in just seven short years,” as you will find from this piece in The Telegraph.

Their songs remain as popular as ever. The move to go digital can, therefore, be expected to prove lucrative and sustain their stardom with the on-demand music market continuing to surge.

iTunes and Fakes: The Beatles numbers have been available through iTunes since 2010 even as they have had to fight a legal copyright battle with Apple.

The Beatles on Green Hill in Almaty

The Beatles on Kok Tobe, or Green Hill, in Almaty, Kazakhstan. 

Staying away from streaming meant that fakes / cover artists singing the Beatles songs were making hay at the expense of the original artists. This was a factor that had been making big names such as Pink Floyd, Led Zeppelin and Metallica join the bandwagon.

Anti-Christ?: John Lennon, the most famous of the Fab Four, was shot dead in December 1980.

He was always caught in polemics and had even proclaimed that Christianity would shrink and disappear. He even called the band more popular than Jesus.

George Harrison became attracted to Indian spirituality and yoga, embraced Hinduism and even organised concerts with Pandit Ravi Shankar.

He died of cancer in 2001 and his ashes were scattered in the Ganges and Yamuna. 

John Lennon was married to Japanese Yoko Ono. He and George Harrison could be credited with taking the band’s brand of music beyond the West and into the East.

G Joslin Vethakumar

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Filed under John Lennon, Music, Streaming, The Beatles

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