Today’s F1 teams are quite unlike those of the not-so-distant past, enhancing their competitiveness by tapping new-generation technology, including augmented reality tools.
Just as businesses gain a competitive edge by supercharging their technology environment for better customer engagement as well as for operational and cost efficiencies! It is about getting on the fast lane to success, the omnichannel way!
Formula 1 in Singapore is just about a week away and fans are gearing up for off-the-racing-track thrills and frills from the likes of Kylie Minogue, KC and The Sunshine Band, Queen + Adam Lambert, Halsey and many other bands.
The Grand Prix is as much about entertainment gigs as it is about Ferraris and more. They are all an essential part of the overall customer experience!
G Joslin Vethakumar