Sridevi was a Complete Actress, Combining Brilliance and Beauty

I woke up to the unbelievably shocking death of Sridevi, known for memorable performances in films such as Balu Mahendra’s Moondram Pirai, which was remade as Sadma in Hindi.

I saw her on the sets of the Tamil movie, Guru, when a song sequence involving her and Kamalahaasan was being filmed. The two were one of cinema’s hottest pairs then – and not without reason. I was interviewing Kamal then for a youth magazine, I, that a group of us from the Madras Christian College launched.

Sridevi was a wholesome, complete star – versatile brilliance, beauty and glamour. She had a strong comeback with English Vinglish and Puli.

Kamal won the national award for Moondram Pirai for his stirring performance. Sridevi’s performance was equally powerful and it did leave her fans disappointed when she missed out on an award.

Sridevi was only 54 when she died of a sudden cardiac arrest in Dubai where she had gone to for a wedding. She will be missed!

G Joslin Vethakumar


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Now, a Four-Figure Free Fall!

From Friday’s triple-six collapse to yesterday’s four-figure free fall – the climb and the declines are driven by market insanity and manipulation.

The Dow crash is another evidence as to why stock markets are gambling dens. Those who had exited their positions by last Thursday will have locked in their profits in time. For those without an exit or cut-loss strategy, bad luck!

G Joslin Vethakumar

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Social Media: Maximum Visibility, Minimum Credibility

Social engagement through online platforms has been a great leveller. From CEOs and company Presidents to junior staff, everyone tweets and retweets, posts and reposts marketing content. There is no distinction of any hue among them, with each trying to catch eyeballs for visibility and business generation.

That’s great for business as online marketing is free, other than the cost of creating publicity content.

Businesses embraced the social media to deal with negativity around their brands with consumers quick to air any grievances and let off steam online. With the fake news venom and competitive misinformation from rivals coming into play, the problems for businesses became manifold. An active social media presence, therefore, became imperative for them.

How Things Can Go Wrong with Free Mileage!

The result: for every commercial entity, from solopreneurship to industry giants, social selling is an integral part of its business strategy.

An interesting dimension to it is a hyperactive and narcissistic social media corporate brigade pushing whitepapers, thought leadership posts and blogs online for a collective assault on the market. Given that this is a simple way to reach millions of people through social portals such as LinkedIn, Facebook, Twitter and Instagram, what can go wrong with free publicity?

Juvenile, Overzealous Staff Can Harm Business

Social selling

I am ready to concede that it has the strength to lead to acquisition of new customers with the unlimited visibility companies can garner through a free online rein for their staff. Such mileage, though, is not without pitfalls and unintended consequences.

It is not difficult to see that some overzealous, juvenile employees do not just repost content but also add their own comments which may not necessarily be aligned with business objectives. What used to be a function of authorised company spokespersons has now become a free for all.

The positive part of it is employee empowerment and democratisation of the corporate culture!

Hunting Online – Business Reputation at Stake

At stake is business reputation, not just individual merit. Almost always potential customers have staff calibre as a key evaluation criterion. If that is exposed easily online that is damage done to the business.

Some even take it upon themselves to act as sales hunters through public activity on portals such as LinkedIn, even scoffing at competition. All hunting for customers must be done discreetly and privately through field engagements, not through public portals for the world to see. Such actions will betray a state of desperation even when a company is sitting pretty with market leadership and ground-breaking innovations that tap trends on the horizon.

A few social media missteps can seriously compromise business interests. Maximum visibility at the expense of corporate credibility can prove to be a fatal tactic. Businesses must exploit social selling without exposing their weaknesses.

Personal Ramblings

G Joslin Vethakumar

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Exorcist, The Omen, “666” and the Dow!

When Good News is Bad News!

The first time I had a superficial grasp of the ominous triple-six (666) numerical Biblical representation of evil was when I, as a student, watched the Exorcist, then considered the scariest-ever ghost film.

After the night show at the Ega, in a meaningless display of silly teen audacity,  I walked back to my then home in Egmore (Chennai) way past midnight alone! I was not trying to make any daredevilry statement with that, but nothing eventful came out of it!


But last night all hell broke loose at the Dow, with the index tumbling 666 points – or 665.75, to be precise!

(Image from

The selloff was sparked by rising interest rates and growth in the job market. Hardly surprising as what’s good for the people becomes bad for investors, as this report brings up. Fears of inflation always trigger market crashes.

Also, haven’t we seen company stocks surging when employees are laid off in big numbers?

The good news is that the markets had been going higher and higher the last several months. So, yesterday’s fall may have cost investors only a fraction of their gains. For retail investors, not the institutional cheats!

This also brings up the age-old axiom, “what goes up must come down”.

Lucky 7!

As an aside, a Google search made me see that “6” is considered lucky in China. So, 666 signals three times more luck there while it appears to represent “unholy Trinity” in Western cultures.

I had also watched The Omen, another horror movie and a reminder of the 666 scare.

For Christians, “777” is a holy number as God rested on the seventh day. I had zero knowledge about it, I picked this interpretation up from a simple online search for “666”.

Numerology and superstition do seem to thrive everywhere! That is where the sinking of the Dow has taken me to!

G Joslin Vethakumar

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Future of Indian Cricket Intact!

The future of Indian cricket is in strong hands.

If anyone had any doubt about it, the World Cup Under 19 title India won just moments ago, convincingly defeating Australia, will help dispel that.

Manjot Kalra, who scored a match-winning century today, and Shubham Gill, the player of the tournament, who is already being hailed as the next Kohli, are among players to look out for.

Well done, cubs, and Rahul Dravid, the coach!

G Joslin Vethakumar

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India – Business Realists Win Over Fake Nationalists!

From PayTM to Ola, Indian firms are getting hefty funding from corporate giants in China.

All even as bigots call for boycotting Chinese products that outsell even the likes of Apple and Samsung in India!

What a strange contrarian tangle between pseudo nationalists and business realists!

So, will Prime Minister Narendra Modi model for Ola as well, given that he was featured in full-page PayTM ads not long ago?

G Joslin Vethakumar

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A Not-To-Be-Missed Attraction in Singapore!

Until I read this CNN piece I was not across the trivia that Singapore is home to the world’s cheapest Michelin-starred meal and that the island-nation is roughly of the same size as New York City.

It does have interesting information on things to do for tourists visiting Singapore. To me, a visit to Singapore will be incomplete without soaking in the uniquely breathtaking charm the Gardens by the Bay offers.

While I had been there many times, I had missed stopping by the lovely lake therein until December 2017. I have uploaded to Youtube some less-than-a-minute clips I had taken then. If not for the humid weather, and the high-rise backdrop, it could have passed off as a scenic location in Europe.


G Joslin Vethakumar

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